Rolling Rock: "Beer Ape"
This isn't just a brilliant ad, it's a brilliant Internet-age strategy. Teaser ads were run on TV, driving people to visit the web to see the full-on ad.
Smart idea, and yet, still surprisingly rare. I mean, it's not like the Web is a new thing anymore, right?
1 comments:
I'm sensing a new fixation on commercials with big fake animals. ;)
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