Wednesday

Fitness Made Simple: "Six Pack Ads"

John Basedow freaks me out. Big time. There's just something really weird and frankly creepy about how he suddenly emerges, unabashedly shirtless. I think it'd be one thing if he were just there shirtless like a zillion other body builder types. But the fact that he's talking seriously, sounding like a businessman, but... with no shirt. That's weird. Like some shirtless guy showed up in your conference room with a Powerpoint. It's just... weird.

And yet, it's precisely that weirdness that makes it so attention-grabbing, so creepily compelling, so ripe for parody, and consequently... so good.

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