Toyota: "Battling Couple"

You know, if they'd kept this brief and "cute" it would've fallen squarely into the "dorkilly safe" category, but... they took it to an 11. I'm still laughing over the piano wire on the stairs. More companies should have the guts to get edgy and over the top a la this ad. Sure, it can generate controversy and kvetchy letters, but... it also generates a hell of a lot more word of mouth spreading.