This whole series has really grown on me. It's goofy, but... consistenly and unabashedly so. And ya gotta respect that. Most importantly, the characters are engaging, and the product very, very memorable. Mmmm.... craving some sausages right now.
I love this one. Every time I see it, I'm still drawn in by the "WTF is actually happening here" question. And not only does it get your attention, it delivers a powerful message -- that is very much ON message.
That is one cool gorilla. It's so engaging, and I'm not even sure why. I wanna hang with that gorilla.
Yeah, there's no doubt that this is from an era long, long, long ago. This doesn't so much get "best" recognition for the quality itself, but more from the pure, unadulturated "holy s***" reaction most people will have from watching it.
One of the most talked about ads of the presidential campaign... didn't come from one of the candidates... and didn't even run on TV. Well, paid, at least. But God knows, it showed up a zillion times in the news.
Originally an "anonymous" ad, this actually came from Phil de Vellis. I met him, actually, to chat about this. Good guy, funny as hell, and... he did this alone on his own computer. How cool is that?
Folks, this one was sent to me by BestAdsEver reader Luis Sinibaldi. And it warrants a new category here: "Web Only." You see, this was an ad that Luis and his friend Matt created for a Heinz Ketchup content (i.e., for user submitted ads).
And while Heinz didn't pick it as a winner, it sure as hell is a winner in our book. Funny as hell, and a testament to the creative potential a company can realize by tapping into its own user base. So for now, it may be "web only," but we think it's very much ready for prime time.
This isn't just a brilliant ad, it's a brilliant Internet-age strategy. Teaser ads were run on TV, driving people to visit the web to see the full-on ad.
Smart idea, and yet, still surprisingly rare. I mean, it's not like the Web is a new thing anymore, right?
(promoted to the top again, by popular demand)
You know, I love America. And God knows, I kid the Europeans about things like shower schedules and all, but let me tell ya... when it comes to ads like this, they really have a "coolness" advantage over us Yanks.
It's just so damned weird, and yet... you can't take your eyes away. Everything from the grainy filming, the real-life cowboy looking people, and best of all, the very earnest, soulful song. This comes from the brilliantly creative people at Crispin Porter + Bogusky.
This is such a refreshing change from the painfully dorky ads that Burger King has historically run. If they keep up with this, they might actually turn Burger King into a brand that's kinda... cool (well, eventually).
You know, if they'd kept this brief and "cute" it would've fallen squarely into the "dorkilly safe" category, but... they took it to an 11. I'm still laughing over the piano wire on the stairs. More companies should have the guts to get edgy and over the top a la this ad. Sure, it can generate controversy and kvetchy letters, but... it also generates a hell of a lot more word of mouth spreading.
Yes, I think it just might be... the best birth control ad ever. And once again, props to the Euros for saying what we're all thinking (albeit, not in English)
Well honestly, I have no idea what the hell is going on in this one. But look at it just once and you'll know why I couldn't bear to NOT pass it on.
Pretty funny stuff, but mostly because it's just a bit creepy and disturbing. I'm surprised they took this angle, but happy they did.
They're funny as hell, they're memorable as hell, and they scream the brand name throughout.
They're actually going to make a TV show about these characters, and who could blame them? The cavemen are a hoot -- that combo of looking like a caveman yet acting like a very modern, very Gen-X-irritated manner, well... the combo works.
Nice message, and delivered in a way that makes the point without being whiney (as so many PSA's and anti-smoking ads are)
The first 7 times I viewed this, I thought for sure it must be a parody. But after some research (well, a little), it looks like this was actually a real ad (and certainly the production value seems way too high for an amatuer job).
Assuming I'm right... wow, this is a riot. I can't believe they ran it, but this is brilliant.
You know, it's just plain juvenile, but in spite of that (because of that?), it's pretty damned funny. Kudos to Rolling Rock for having the -- ahem -- "balls" to make this one. Given the viral spreading it generated, this definitely deserves a place among the best.
In a vast wasteland of car rental company commmercials that are cheesy, irritating, dorky, just plain stupid, or all of the above (see Avis "I wanna rock" commercial), this series from Budget stands out as being pretty funny, surprisingly edgy, and well... just plain good.
For the first minute or so, you'll be wondering what the hell is going on, but the payoff is well done.
